Welcome to Episode 3 of VC Vibes – an initiative by Cape Town based corporate commercial law firm Dommisse Attorneys led by our partner SG Laubscher. In this episode we are joined by Heinrich Schrader, who is an expert in product marketing for high-growth or scale-up B2B companies in various industries, including Fintech. Starting his successful career in Berlin with Nikon and currently working for Risilience in Cambridge, Heinrich has insight into the world of VC and some struggles faced by start-ups with marketing and getting off the ground. Give this episode a listen to gain more insight into marketing strategies, the start-up process, setting your company apart and different roles within a start-up with Heinrich! About VC Vibes: We use this platform to chat to our clients and other key players in the VC industry about the latest developments, lessons from the trenches and shared adventures. Our aim is to be less serious than our day-to-day lawyering tends to be, while hopefully not taking a step back on substance. We hope you enjoy the show and please do get in touch if anything we say here sparks your interest. Where to find Dommisse Attorneys: LinkedIn: https://www.linkedin.com/company/dommisse-attorneys/ Facebook: https://www.facebook.com/DommisseAttorneys/ Website: https://dommisseattorneys.co.za/ Where to find SG: LinkedIn: https://www.linkedin.com/in/sg-laubscher-dommisse-attorneys/ Where to find Heinrich: https://www.linkedin.com/in/heinrichschrader/ Heinz's Go To Market Playbook: https://www.linkedin.com/posts/spinnerandyarn_over-the-next-24-weeks-i-will-post-a-clear-activity-7221494416346148864-6IGR/?utm_source=share&utm_medium=member_desktop If you enjoyed this episode please leave us a rating on Apple podcasts.
Statistics from Carta: https://carta.com/blog/startup-shutdowns-q1-2024/